About us
DOBRY SQUAD is a story of passion, commitment, and relentless determination to provide healthy and delicious snacks for active people. Paulina Skalbani, together with Maciej Bojar, the founders of the concept, have come a long way—from a small artisanal bar-making workshop to co-owning a rapidly growing company specializing in healthy snacks. It all began in 2016 when we developed our first recipes for healthy bars, aiming to revolutionize how Polish consumers perceive sweets. Back then, few people realized that sweets could be both delicious and nutritious without using white sugar. But through our unwavering determination, we convinced customers that our bars were a healthy alternative—not only delightful in taste but also supporting an active lifestyle.
Paulina Skalbani gained experience in sales during her work for international companies, shaping her belief in the crucial role of direct customer interaction. Meanwhile, Maciej, a Polish athletics champion, was an active athlete, making the search for healthy snacks a natural step toward starting a business. The idea for our bars came about spontaneously—we were looking for nutritious snacks that would provide essential nutrients while being tasty.
The success of DOBRY SQUAD bars confirmed that customers were searching for high-quality snacks as an alternative to mass-produced sweets. A Breakthrough Innovation Our turning point came with the development of protein bars in the form of cookies with a simple ingredient list. This innovative idea turned out to be a game-changer, opening new opportunities and accelerating the company’s growth, including expansion into Benefit Systems fitness clubs and the Rossmann drugstore chain.
Today, our product range includes over 30 different bars, including energy bars, certified organic bars, CHOCO bars with real chocolate, and the PROTEIN line—high-protein bars. Our production facility is located in the building of a historic sugar factory in Sokołów Podlaski. We manufacture here bars according to IFS Food certification. Looking to the Future Our future plans focus on further development and innovation. We will continue to create new recipes and promote them both in Poland and internationally. We firmly believe that our story is just beginning and that the future holds many new opportunities and challenges.
Thank you for being part of this incredible journey toward a healthier lifestyle!
